Los Angeles: Saturday's Football

I had the opportunity to drop by Saturday’s Football’s fantastic Los Angeles location. Situated in the Mid-Wilshire district, the shop rests among some of the city’s most iconic streetwear flagships. 

I’ve been following the story of Saturday’s Football ever since I first heard about their pop-up stores in Chicago a few years ago. Visiting this location—where so much of the brand’s creativity and vision resides—was a special experience for me. 

Thanks to a warm introduction from my friend Jasper at Saturday’s Football Chicago, I had the chance to speak at length with both Jafet and Michael about their involvement in the company and the vision they share. I caught Jafet as he was checking the tag on a vintage PSG kit, introduced myself, and he immediately began telling me all about the shop and its vast collections. 

Jafet, a digital creator and the store’s director, was incredibly knowledgeable about football fashion and culture in LA. We talked about his history with the company, and he showed me some of his favorite pieces along with new signature items in the shop. We also discussed the brand’s roots, its community engagement, and the mission to “Always Play Free”—reflected in countless places, but most recently in their efforts to organize public matches in the San Diego area. 

He even took the time to pull out his favorite vintage magazines from the collection rack, which I captured at the end of the video for this feature. Jafet is as much a historian and archivist as he is a curator. He shared unique insights about the younger generation of vintage soccer kit collectors. 

He emphasized that he never underestimates their knowledge of football. Faces light up when they find a Cristiano Ronaldo Manchester United kit, but just as often—if not more—they glow over a coveted Ronaldinho Barcelona jersey, even if it predates their own birth! 

Meanwhile, Michael—the company’s videographer and photographer—was in the background creating content for the store. Once I realized what he was doing, I jokingly asked where the other seven members of his team were hiding, only to be amazed that the content team consists of just him and one other person. If you follow them online, you’ll know the level of quality and consistency they maintain is truly impressive. 

I also got to speak with Michael about his role at the company and the innovative contributions they’re making to football culture in America. I explained the purpose of my visit: to gather material for a guide for the host cities of the upcoming 2026 World Cup—not just a guide to teams, or stadium locations, but one that evolves and captures the cultural fabric of each city. In those conversations, I recognized the same passion I hope to deliver in my work. 

Connecting with people who are helping to push the culture forward, not just in Southern California but across the U.S. was deeply enriching. I promised Michael that while this was technically already my second or third feature about them, this is only the beginning. So, for anyone else seeking football culture, fashion, and community in Los Angeles, a trip to Saturday’s Football is an essential one.