Stay True Supply - Styles of Danger

Stay True Supply is an exciting football brand that strives to capture the aesthetics of music, film, and entertainment, delivering impactful designs that reflect a passion for innovation and forward thinking. Every detail embodies the thoughtfulness of its creator, subtly contributing to the overall complexity of each garment.

Based in Chicago, the brand made its debut with a line of kits inspired by one of the city’s most influential artists in recent years—Kanye West. Starting with the Graduation Kit in 2017, drawing inspiration from the album of the same name and the vibrant design aesthetic of renowned Japanese artist Takashi Murakami. This exclusive kit was individually numbered and stitched from 1 to 12 on the bottom trim, featuring Kanye’s deeply symbolic lyrics, "Everything I'm Not Made Me Everything I Am," centered on the shoulder blades.

From there, the collection followed the trajectory of Ye’s career, with kits inspired by his classic releases, each masterfully capturing its distinct style and aesthetic. Details like the wolf logo on the Pablo #7, the ballerina on the MBDTF kit, and the badge for the 808s kit inspired by Virgil Abloh's 808s & Heartbreak album cover all showcase a deep understanding of the material.  Elements like these are subtle and thoughtfully woven into the kits, reflecting Ye’s musical journey.

Stay True Supply - Donda Kit (White) - The Football Boutique

Features the number ten, which is in reference to the 10th studio album. Also there is reference to "Messi" on one of his tracks, who is #10. The words "I wanna go to the moon" reference from a track and also GLOWS IN THE DARK. The silhouette of Ye on the back is from his ATL listening party when he was lifted up high above the performance floor. The Graduation Bear coming from Ye's chest is a return or a release of the old Kanye emerging from himself ...

Moving forward the fusion of pop culture and fashion takes an unexpected yet perfect turn—Kung Fu! The Wu-Tang inspired uniforms and the Kill Bill Vol. 1 black-and-yellow kits complement each other, once again blurring the lines between art, music, and football. Whether it's the dripping gold honey on the logo, or the killer bee on the back of the neck, Stay True Supply masterfully captures these themes, recognizing the intricacies that form the essence of a message while translating them into unique and symbolic designs.  These collections featured are only the start, they all have additional pieces and there are collections for Chance the Rapper,  Ted Lasso, and a even T-shirt line. 

It’s all about the details. Look closely, and you'll always find something beneath the surface. Taking the time to appreciate these subtle elements unveils a deeper level of understanding. Stay True Supply is dedicated to crafting kits with thoughtful nuances that bring them to life—features that passionate fans seek most: originality, craftsmanship, and most importantly, styles of danger.